Sensodyne has designed and formulated an entire range of toothbrushes as well as toothpastes to accommodate different needs. Cleaning effectively is important for people, especially with sensitive teeth - to help prevent plaque build-up, while minimizing further wear and tear that can be caused by excessive brushing. Sensodyne Sensitivity & Gum toothbrush has been specially designed for gentle and thorough cleaning of teeth & gums, without need of excess pressure. The bristle design of this brush is uniquely crafted with a mix of round and tapered bristles. Soft rounded bristles provide gentle & effective cleaning, while fine tapered bristles allow 3x better reach along the gumline (compared to a standard neck manual toothbrush). This toothbrush also comes with a flexible 'duoflex' neck which bends when extra pressure is applied during brushing & thereby protects against overbrushing. The carton and window used in the packaging of this brush are 100% plastic free and therefore recyclable.   Country of Origin: India.