2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. That’s why the NEW JOHNSON’S baby lotion provides delicate baby skin with intensive 24-hour moisture. Its fast absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness. The baby lotion keeps delicate skin soft, gentle, smooth and feeling healthy. Nourish baby’s skin for 24 hours with our classic JOHNSON’S fresh smell. Great for kids and adults too!