Deeply nourishes damaged hair from root to tip. Fortifies strands to reduce hair fall by up to 98 percentage. Formulated with Nutrilock actives makes hair visibly fuller. Provides both instant and long-term results. Gentle Formula, suitable for everyday use Dove Hair Fall Rescue Shampoo with Nutrilock actives deeply nourishes damaged hair from roots up, making hair stronger and reducing hairfall by up to 98%.Combine with Dove Hairfall Rescue Conditioner every time you shampoo for best results.