To have a healthy mouth, one needs to take care of more than just teeth. That's why the Colgate Total Original toothpaste pro-actively fights bacteria not just on your teeth, but also your tongue, cheeks and gums for up to 12 hours for whole mouth health. Experience the unique difference of a truly healthier mouth with our best toothpaste for you and your family. This technology now delivers more benefits than it ever has before, it means: our best toothpaste for whole mouth health. Complete care for a healthier mouth. Protects against cavities and plaque.   How to use: Brush Twice Daily.