Slowly squeeze a dime-sized amount of THE MAN CLUB FACE & BEARD WASH into your hands, rub them together, and apply to a wet or damp beard. Massage the wash down to the skin and roots of your beard, then work towards the ends. After a lather has been created, rinse the wash from your beard. We recommend washing your beard a few times a week, but if you work or live in environments where you sweat regularly, get dirty, or just feel you need some extra washes, use them more often.