Removes 100% More Stains than a regular toothpaste in 14 days when used as directed. Baking soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth.

• Restore Gloss - Enamel crevices are effectively filled in and gloss restored
• Whiter Teeth - outstanding results in just 3 days
• Removes More Plaque - around the gum line compared to regular toothpaste
• Low Abrasion - gentle on tooth Enamel
• Lasting Freshness - neutralises unpleasant smelling odours
• The Standard of Purity
• Clinically proven
• Activated Charcoal
• Minty Fresh Breath
• Vegan Friendly

  How to use: Brush twice daily. Children under 6 years and younger: Use a pea-sized amount and supervise brushing to minimise swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor.   Made in the UK